Download PDF 3 Kings
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3 Kings
Download PDF 3 Kings
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Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics, and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings - who all started their own record labels and released classic albums before moving on to become multifaceted businessmen - hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
Product details
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Audible Audiobook
Listening Length: 8 hours and 34 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Hachette Audio
Audible.com Release Date: March 6, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07B1DK9VJ
Amazon Best Sellers Rank:
Like Reggie Jackson on a fateful October night, Zack O'Malley Greenburg has hit his third consecutive home run! This one, the most towering of them all. Just as in "Empire State of Mind" and "Michael Jackson, Inc.," Greenburg's first two triumphs, he delves into the business acumen, personalities, and lore of the music industry -- separating fact from generally-accepted-truth. But this book goes further still. It's raw and riveting, and a meticulously sourced look at the men who would be king. Greenburg writes of their successes, yes; but also their failures, which, interestingly, led to even greater successes down the road for all three men -- Diddy, Dre, and Jay-Z. On a personal note, as a novice when it comes to hip-hop, I found these stories just as compelling as I imagine I would have as a devoted fan. I purchased this book since I enjoy the author's writing style so much, and "3 Kings" certainly delivered.
Heck yes. I've read and enjoyed Greenburg's other books, and this follows in their footsteps - insightful, fun, smart, and with enough backstage sleuthing to surprise even the most devoted hip hop fans.
Inspirational book about entrepreneurship
This was a great read. It was well written and very informative. I learned a lot about the industry and the 3 Kings
Great book! It shows the evolution of hip-hop and the influencers beyond some of the greats. It also provides insight into how they helped change how companies invested and branded beyond the music. By leveraging their own brands, they were able to create a legacy with "new money."
it's an OK read!
Pretty good read
Fascinating and well-written!
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