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The Prosperous Coach: Increase Income and Impact for You and Your Clients, by Steve Chandler Rich Litvin
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Product details
Paperback: 278 pages
Publisher: Maurice Bassett (April 30, 2013)
Language: English
ISBN-10: 1600250300
ISBN-13: 978-1600250309
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
343 customer reviews
Amazon Best Sellers Rank:
#15,826 in Books (See Top 100 in Books)
This is an excellent book for any coach to read. His method of "creating clients" is how just about any high-earning consultant got to where they are. They recognized that what they have, holds value, and then got really good at selecting only those who were worthy of receiving that value. At it's core, it's scarcity marketing. Sometimes a product or service perceived value is directly related to the price paid.The good:-Inspirational. If you're struggling to get clients, this is a great book to read.-He shares his method of creating high earnings, with high impact clients. I also like that he says it is his path, and what worked for him might not be the right way for you. He gives you permission to find what works for you, but also shares what has worked for him.-He drills into you that you can't be needy as a coach. He doesn't spell it out, but being needy de-values your coaching. Be selective, turn down clients that aren't a good fit, and make sure your potential clients are invested. If they aren't, challenge them.- Within the book you can decipher his method of creating clients, however I don't know if even Rich understands the methodology behind why this works. He creates scarcity and has a high rate, which raises his perceived value.The bad:He has some hyperbole in there about how you should not market, not e-mail, don't go to networking events, don't cold call people. After stating this advice, 2 pages later he tells you to call someone right now. He calls it "having a conversation." Semantics my friend. He also has some examples of e-mailing people, which he also says not to do multiple times, but I think does a fair job of showing how e-mail should be used to add value to the client, and/or get them on the phone. Nothing else. He never states this explicitly thought. He is very good at explaining what has worked for him, but it would have been nice if he explained the selling/marketing/psychological techniques behind why this works.Overall I would recommend it. It was very inspiring, and I believe will help me differentiate myself as a coach.
I almost gave up on my one-on-one coaching practice as a "struggling coach" until someone mentioned this book to me at a conference. Solely because of this book, I am on the track to filling my practice. Totally inspiring and practical at the same time, this book is a precious diamond. I am almost through my third time through the book...I've never read a book three times, let alone twice. If you are a struggling coach, consultant or adviser - get this book. You'll get back more time, make more money and enjoy the lifestyle you really want to have...which is probably why you went into coaching in the first place.
People pay Steve Chandler and Rich Litvin tens of thousands of dollars to be taught and coached on the concepts in this book.It blasts away the idea that coaches need to be out "selling" their services through mass marketing and sales calls, and shows them how to boldly enroll all the clients they want at fees they deserve, by showing up as the professionals they are and offering to serve people.Don't try to sell the 'concept' of coaching... Don't cold call... Fill your week with conversations that lead to coaching clients... Let them experience what you can do for them...As a client and student of both authors, I was blown away at how much they give away in this book. It's EVERYTHING they've taught me--and then some. They don't hold back. And what I've learned from them has resulted in my being able to relax and make a great living as a coach.One more thing--many of my clients are advisors, attorneys and consultants, and the ideas in this book have helped them grow their practices, too.Buy this book, do what they say, and you'll have the kind of coaching or consulting practice you thought was just a dream.
This book is truly a miracle. There are so so many "experts" who love to give you advice on building your practice. Advice that in fact has absolutely nothing to do with coaching itself but only distances you further and further from what coaching is really all about - service.In this book Steve Chandler and Rich Litvin gives you the power back. The power to honor what you know in your gut to be true.At times the book is painstakingly simple, which is why I believe it's so effective. There are no bells and whistles - it's clear, clean and to the point.Rarely have I experienced that a book has held as much timeless power and wisdom as this one. I couldn’t put it down and it’s become the no.1 book I recommend to anyone who’ll listen (or won’t for that matter!).The book found me at time when I was going through the final woes of my struggles and I can honestly say that this book is what finally pulled me out of misery and completely transformed the way I value myself, my time and my craft as a coach. It’s a huge beam of light in this world.I am reminded of one of my favourite quotes from A Course in Miracles which reads…“A miracle is never lost. It may touch many people you have not even met, and produce undreamed of changes in situations of which you are not even aware.â€I consider Steve getting together with Rich and writing this book as a true miracle. A huge testament of love for the craft coaching is. The content of the book is like a pebble being thrown into water, the ripple effect will spread far and wide.I highly recommend the book to you who feels lost listening to experts, you who know in your gut that there's another way of doing business.Much love & light,Mariaestela
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